MUSICOW: Korea Brand Renewal & U.S. Launch
Musicow - Korea Brand Renewal & U.S. Launch Since 2024, we’ve been leading the visual identity work for Musicow’s brand renewal in Korea and its launch in the U.S. market. For Korea, the focus was on refining the visual language while preserving the brand’s friendly and trustworthy tone. The logo, color palette, typography, and content formats were all updated to create a more polished and cohesive user experience across the platform. For the U.S. launch, the goal was to make a strong first impression with a completely new audience. We developed a fresh design system that communicates Musicow’s core idea — investing in music — in a way that feels intuitive, modern, and globally resonant. Across both markets, the priority was to retain the brand’s essence while tailoring the experience to local expectations. The result is a flexible and scalable design system that ensures a consistent brand presence across product interfaces, onboarding journeys, and marketing touchpoints.
